The following transport challenges are taken from the Traveller Needs and UK Capability Study. Please refer to the appropriate challenge in the report to find out more about the following challenges that will be presented at CoInnovate 2016:

Challenge 1 (p21): Help the urban population reduce their transport footprint and enable digital, asset-light lifestyles

Challenge 8 (p26): Create relevant, personalised and context-aware information

Challenge 11 (p29): Increase user experience and perceived value of public transport